Build a micro site that would present the argument for Life Insurance over Mortgage Insurance.
Making significant financial changes in one’s life is something people tend to avoid. Most admit to knowing very little about how to best go about doing so. The challenge was thus to convince visitors that such a conversion was both a smart decision and worth the effort.
• Design Conceptualization
• Information Architecture
• Copy Writing
• Page Production
• CSS & HTML coding
• Calculator development
Considering the built-in diffidence of the participant, we set out to tell a very focused story and lead the visitor point by point, page by page, through the argument for life insurance—it even has a built-in calculator to prove the point. Our solution has a very clear path and a clear call-to-action.