As part of its event booth at the 2011 Mastercard Memorial Cup, Rogers offered event-goers the opportunity to have their picture taken behind the Sportsnet desk. 70 Main Street provided a solution that enable Rogers to not only get the photo to the participant, but also get the photo wrapped in campaign branding alongide multiple calls-to-action.
The execution was based on 70 Main Street's award-winning solution from a previous Memorial Cup.
